Condé Nast preparing iPad Magazines

The first magazines for which it will create iPad versions are Wired, GQ, Vanity Fair, The New Yorker and Glamour, the company plans to announce in an internal memorandum on Monday.
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During the test phase, the company will sell the digital magazines through iTunes.
Source: New York Time

While this is exciting/interesting news, I think that dedicated apps is ultimately the wrong way to go; imagine if rather than having the single iTunes application on your iPhone, you had to launch a separate application for each record company that you had bought albums from? It's okay if you have - for example - a subscription to Wired, but what if you buy single issues of different magazines? You're going to end up with lots of little single apps that you run infrequently.