According to AppleInsider, a study by ChangeWave reports that some 40 percent of people who are considering buying an e-reader in the next 90 days will buy an iPad. The Kindle trailed with 28 percent.
This would be a significant change, as the study points out, because at the moment 68 percent of respondents who already own an e-reader, own a Kindle.
Even more interesting; we still know so little about what the iPad will really be like as an e-reader. Other than the intro demo, and some pictures, there's so little information out there about what the reader interface is really like, about how big the book store is going to be, etc., that's it's almost amazing that the number is that high!